Best jaw-dropper of the week is watching the moment Sarah Murdoch's mouth opens in shock (see green arrow) as she is told via her earpiece, live to air, that she's just about to shatter a young girl's dream and make another's come true, twice in one night.
Every cloud has its silver lining, especially when you're the new Australia's Next Top Model, Amanda Ware, 18, from the Gold Coast.
It was a crazy couple of minutes last night in Sydney when the wrong winner was announced live to air.
It's all over the net as one of the biggest fails so here is a little graphic of the key moments from the winner who eventually loses, to supermodel hostess Sarah Murdoch's sincere 'oh no I'm so so sorry' apology, and back to the loser transformed into winner.
When I spoke to fashion designer and judge Alex Perry mid ANTM season, he said there would be some surprises, but not even he could have seen the bomb dropped on stage at the live final - poor Kelsey Martinovich had already delivered an entire thank-you speech and just as supposed runner-up Amanda began her gracious bow out, you can see Sarah's jaw open as she hears the mistake via her earpiece.
Today Alex Perry defended the show saying it was not a publicity stunt, and knowing him, he's 100 per cent.
Plus Sarah is a sincere personality - she's always been super nice everytime I've crossed her path at events such as Australian Fashion Week last year.
Embarrassing mistake, yes, YouTube gold, yes, epic fail for live TV, well yes if you were Kelsey's relatives and friends watching from around the country, but no in terms of global attention - any publicity is good publicity and that two minutes was unbeatable.
Watch the vid here: http://www.youtube.com/watch?v=d_OowbhjJXE
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